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3 Essential tips for a Product Photography Setup

With the internet being easily accessible, it is now easier for customers to research products they are considering to purchase online. With various competitors selling the same things on the web, it is becoming essential for stores to attract customers by presenting the best qualities of the product through photos.

To ensure potential customers become attracted and willing to spend money to purchase the product, having the right product photography setup in order to take the right shots is crucial.

What is Product Photography setup?

With the internet being easily accessible, it is now easier for customers to research the products they are considering to purchase online. With various competitors selling the same things on the web, it is becoming essential for stores to attract customers by presenting the best qualities of the product through photos. To ensure potential customers become attracted and willing to spend money to purchase the product, having the right product photography setup in order to take the right shots is crucial.

Product photography setup is a set of actions you undertake before, during and after a photoshoot. For many people, seeing pictures of the product can become the deciding factor on whether or not to buy the item. As a result, it is very important for sellers to pay attention to the product photography setup of their products as the actions taken in this stage can determine the amount of success your products will gain once launched in the market.

3 Things to look out for during a product photography setup

During this process, it is very important for you to not miss or skip anything. Regardless of the scale of your project, there are 3 steps that you should pay attention to. They are: 

1) Planning process
2) Photographing process
3) Post-production process

Planning process

Before you start taking pictures of your products, it is very crucial to have a clear product photography setup plan so that that the photographing process runs as efficiently as possible. There are several questions that you can ask yourself before you start taking pictures of your products. These are, but not limited to:

1) Where will the photos end up? On a website or in a catalogue?
2) What type of shots and angles do you wish to have?
3) How big is your budget?
4) Where do you wish to take your pictures?
5) What type of equipment do you require?

Photographing process

With all preparation done and ready for the shoot, there are 2 things that you should pay attention to in order to guarantee the photographing session running smoothly.

1) Prepare your products
Although edits can be made later on, minimizing the flaws during the photographing process can allow you to save more time during the post-production process. For example, ironing out any wrinkles on clothing items or polishing jewelry before the shoot can lessen the amount of editing required later on.

2) Prepare your equipments
Prepare enough lighting for the shoot and have the right camera settings to ensure a smooth photographing session.

Post-production process

With the shoot over, you now need to optimize the images. For many, this process can be very overwhelming. With the number of pictures that requires editing, this step is very time-consuming. Therefore, for those without much time at their disposal, a solution for this is to outsource a company that can optimize the images for you instead.

With these 3 steps, rest assured that you have the right product photography setup for all of your products.