How to Set Up a Professional Product Photography Lighting
Why do I need a product photography lighting?
Gaining attention is the key to having people focus on your products and purchasing them. However, with many stores selling similar things, especially with the popularity of online shops, it’s hard to promote it successfully if you don’t use the right tools. Luckily, the increase in internet usage means more people are on social media and other websites, giving business owners another powerful advertising tool.
With that said, having high-qualityy pictures is critical to succeeding, thus requiring superb photography, editing, and lighting skills. And out of all of them, lighting can greatly affect people’s opinion of your product. When you have poor lighting, your items may appear dull and unattractive, dissuading people from wanting it. But with proper lighting, a subpar item can become excellent, drastically increasing its value.
How do I set it up?
Before you start buying all sorts of product photography lighting tools for your photo sessions, there are some things you should question yourself. Doing this will prevent you from going over budget and help you acquire the equipments you really need.
1. Know the type of photo you’re looking for
Understanding your objective beforehand can help you save a lot of time when you are preparing all the equipments and photographing. Some questions you can ask are:
- What kind of vibe are you aiming your photo to have?
- Where would your photo be used?
- What is your goal in having a professionally taken photo?
- Where will you take the photoshoot?
2. Decide the lighting source
To achieve the kind of photograph you want, there are two kinds of product photography lighting source you can choose from: natural lighting and artificial lighting (traditional and studio lights). The cheaper option for artificial lighting is traditional lights, which are inexpensive incandescent light bulbs. But if you wish to have some degree of lighting control (e.g. brightness, type of lighting, etc.), choosing studio lights would be a better option.
Recommendations for photography items
Before you start going on a shopping spree to buy different kinds of product photography lighting equipments or start making phone calls to photo studios, disregarding your budget, one important tip is to photograph your object on a white background. This will give your image the impression of it being well-lit, thus requiring fewer edits than if you were to photograph it on a darker-shade background.
For those with a lower budget or needing a quick product photography lighting solution, we recommend you use natural lighting. But for those requiring some kind of lighting source, we recommend you getting a diffusion panel, everyday light bulbs, clamp lamps, and spring lamps.
For those with a higher budget, we recommend you to purchase a product photography lighting kit or a light tent. A light tent will already include LED lights, changeable backdrops, a carrying case (for easy storage and transport), and a reflective sheet covering the box (to ensure uniform brightness), diminishing your need to waste time purchasing and setting up various product photography lighting equipment.